Rules and ethics
Keyword research UK GDPR: practical data safeguards
Keyword research UK GDPR safeguards: ICO guidance, Article 9 special category data, lawful bases, PECR tracking, AI inputs and retention.
Section
Rules and ethics
Rules and ethics
How ASA and CMA rules apply to keyword claims in UK advertising content
ASA CMA keyword claims sit under CAP codes and CMA guidance; this guide explains how UK ad wording is judged, fixed and evidenced before publication.
Rules and ethics
How to trace keyword research data lineage before you trust a report
Trace every keyword metric back to its tool, export file and date stamp so reports can be verified before they justify attribution decisions.
Rules and ethics
Before you launch ads, check keyword research advertising rules
A checklist for checking keyword research advertising rules in England, covering CAP, ICO and FTC enforcement plus a worked advertising budget example.
Rules and ethics
Keyword research contracts: what to check before signing
A practical pre-signing checklist for keyword research contracts, covering ownership, scope, UK data protection, marketing rules and advertising claims.
Rules and ethics
Data protection when sharing keyword research with an agency
Before keyword research files go to an agency, settle its role, the written terms, what to strip and where the data will be held, in or outside the UK.
Rules and ethics
Keyword research disclosure policies for UK teams
A practical UK guide to keyword research disclosure policies, covering ad labels, data protection, claim evidence and an approval log for content teams.
Rules and ethics
Which UK regulations shape keyword research for content teams?
Data law, consumer rights and ICO guidance on AI all shape keyword research in the UK. Here is what UK-based content teams must do, with a decision table.
Rules and ethics
Before you plan content, the keyword research rules and ethics to follow
A UK guide to keyword research rules and ethics: data protection, disclosure, advertising codes, contracts and crawling, with a worked cost example.