Rules and ethics
How ASA and CMA rules apply to keyword claims in UK advertising content
ASA CMA keyword claims sit under CAP codes and CMA guidance; this guide explains how UK ad wording is judged, fixed and evidenced before publication.
Topic
CAP code
Rules and ethics
Before you launch ads, check keyword research advertising rules
A checklist for checking keyword research advertising rules in England, covering CAP, ICO and FTC enforcement plus a worked advertising budget example.
Rules and ethics
Keyword research disclosure policies for UK teams
A practical UK guide to keyword research disclosure policies, covering ad labels, data protection, claim evidence and an approval log for content teams.