Rules and ethics
Keyword research UK GDPR: practical data safeguards
Keyword research UK GDPR safeguards: ICO guidance, Article 9 special category data, lawful bases, PECR tracking, AI inputs and retention.
Topic
ICO
Rules and ethics
Before you launch ads, check keyword research advertising rules
A checklist for checking keyword research advertising rules in England, covering CAP, ICO and FTC enforcement plus a worked advertising budget example.
Rules and ethics
Keyword research disclosure policies for UK teams
A practical UK guide to keyword research disclosure policies, covering ad labels, data protection, claim evidence and an approval log for content teams.