Audience research
Scotland and England keyword intent differences from devolved law and schools
Scotland England keyword intent splits on devolved law, schools and health, so planners need separate term sets for Scots law, SQA and NHS Scotland.
Topic
search intent
Strategy
Running a keyword research strategy framework: owner, log, review
Run a keyword research strategy framework after the build with one owner, one cluster log, a fixed review cadence and a clear rule for retiring clusters.