Audience research
Welsh and English search behaviour in Cardiff, a keyword research overview
Bilingual keyword research Cardiff means mapping English and Welsh demand separately, then structuring pages so they never duplicate each other.
Archive
October 2026
Audience research
Scotland and England keyword intent differences from devolved law and schools
Scotland England keyword intent splits on devolved law, schools and health, so planners need separate term sets for Scots law, SQA and NHS Scotland.
Outlook
Post-Brexit keyword shifts for British exporters targeting EU buyers
Post-Brexit keyword research exporters must rebuild EU keyword sets around customs, VAT and rules of origin terms that EU buyers now search for.
Audience research
How to compare London Manchester search demand
A practical method to compare London Manchester search demand: research sources, seasonality triggers and local competitor sets for UK ecommerce planning.
Rules and ethics
Keyword research UK GDPR: practical data safeguards
Keyword research UK GDPR safeguards: ICO guidance, Article 9 special category data, lawful bases, PECR tracking, AI inputs and retention.
Measurement
How ONS data builds keyword research benchmarks: the releases, the method and a worked example
Which ONS releases to use for UK keyword research benchmarks, how to turn a population into a searches-per-thousand ratio, and a worked example with clearly labelled illustrative figures.
Rules and ethics
How ASA and CMA rules apply to keyword claims in UK advertising content
ASA CMA keyword claims sit under CAP codes and CMA guidance; this guide explains how UK ad wording is judged, fixed and evidenced before publication.
Tools and providers
Does CIM training cover UK keyword research methods and tools?
CIM keyword research training: what the Chartered Institute of Marketing actually teaches, what it omits, and how UK content teams close the gap.
Audience research
Belfast cross-border keyword research: UK vs Ireland
Belfast cross-border keyword research means splitting UK and Irish keywords: currency, VAT and delivery wording, consumer law, competitor sets and a checklist.
Tools and providers
7 keyword research sources for England content teams, from IPO to HMRC
Keyword research sources England content teams can mine: IPO, HMRC, Companies House, ONS, GOV.UK guidance and two more, with a shortlist workflow.